The Architecture of Donor Momentum: Rethinking Major Gift Moves Management Training

by: Mary PetersenPublished on: 25/04/2026

At Hey Fundraiser, I focus on building systems that allow fundraisers to engineer this momentum intentionally. Moves management is not about recording touches or logging meetings. It is about sequencing influence, insight, and timing in a way that aligns donor motivation with organizational need.

Major Gifts
The Architecture of Donor Momentum: Rethinking Major Gift Moves Management Training